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Marketing Eye Small Business Marketing Articles

What Women Want

May 21, 2011 Written by
What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.
Did you make your million? Or 2, or 3, or 4? It's May and it's time to work out whether your pockets are full of coins, or if there is a hole where they seem to have slipped through.

End of Financial Year is a reality check for all businesses. Did you do well this year? Could you have done better? Does your team need to be congratulated on their work and achievements? Who are your big spending clients?
Does anyone else feel stressed, often?

I remember when life was easy, and the most stress I would have was getting a parking fine. That was 20 years ago!

Owning a small business can be the most rewarding job in the world, but as rewarding as it is, if you don't actively manage stress, it can sometimes over take you.

Being 100% on-game, every day is impossible. Whilst I am naturally a spirited individual, I feel overwhelmed by the whole work/life/home balance. Am I alone, or is this a common issue for small business owners. So, how do you manage it?

Yoga?
Eating well?
Exercise?
Meditating?
Having a pet in the workforce?
Being organised?
Life coach?
Therapist?

This blog is interested in sharing with its followers tips on who to destress and manage stress in every day life for a small business owner. Do you have ways to improve stress management? We want to hear all about it!

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Has anyone ever said to you before "when the time is right, it's right"?

I have heard it a few times and I have to say, it's exactly that. I heard it, but I didn't 100% believe it. Is the time ever right?

In life, whether it's falling in love, buying a house, moving to the country, or going on a holiday - timing is typically everything.

Whereas in business, a lot of different areas need to fall into place for the timing to be right. For instance, if you want to expand, you have to have the right processes in place, finance in order, marketing strategy ready to go and people. For all of these things to be 100% in place is near impossible. Right? Wrong.
Why being sick is good for small business

Thursday... not feeling well.

Friday... sick.
Saturday... sick.
Sunday... sick.

Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.

When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.

Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
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Richer than most

Apr 19, 2011 Written by
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John Rich, one of America’s most successful country music singers and star of US-version of Celebrity Apprentice, was one of the most inspirational people that I met during a recent trip to the United States.
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A group of Queensland Entrepreneurs and myself travelled to Nashville 2 weeks ago to see local businesses and innovation in the region.
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Can you see your brand in this shot? This is a very stylish building products website that is looking for a new brand to go online with! What that means is when you are an agency, and you mock up potential designs for clients, not all choose the one that you love… for various reasons.
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Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.

I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Every three months, I make a trip out to rural Australia (Charters Towers) to meet with  a number of clients.
What’s difference between a good and bad marketing blog?
20 Things I Wanted To Know About Small Business… But Didn’t

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