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Marketing Eye Social Media Articles
Machine Gun Kelly aka MGK: How Mixing Genres Is a Marketing Lesson for Everyone
Oct 08, 2024 Written by Mellissah Smith
Machine Gun Kelly (MGK), a name once synonymous with rap battles and fast-spitting rhymes, has become a marketing phenomenon in the music industry. His recent single, "Lonely Roads," serves as a reminder that this is his era, and crossing genres isn’t about what you look like – it’s about the art. But MGK isn’t just making waves musically - he’s a walking case study on how genre-mixing, smart collaborations and an unexpected brand identity can become powerful marketing strategies.
Businesses and marketers can learn from MGK’s rise to fame by understanding the importance of evolving with their audience, partnering strategically and using an intelligent brand voice. Have you listened to one of his interviews? I too was very surprised by just how smart he is and his choice of vocabulary is extraordinary.
How 50 Cent Is Riding the Diddy Wave: A Masterclass in Brand Elevation Amidst Controversy
Sep 30, 2024 Written by Mellissah Smith
In the hip-hop world, it’s not uncommon for artists to take jabs at each other. But the dynamic between Curtis “50 Cent” Jackson and Sean “Diddy” Combs has recently reached a new level. As Diddy faces a series of high-profile legal challenges, 50 Cent has seized the moment to make headlines, elevate his brand and cement himself as a cultural commentator in the rap world. Let’s break down how 50 Cent is riding the Diddy wave to propel himself into the spotlight and keep his name trending across social media platforms.
Unlock the Power of Social Media Marketing for Your Business Success
Aug 01, 2024 Written by Marketing Eye
Role of social media in business today:
The concept and implementation of marketing in social media is always changing, much like our attention spans these days. Social media has become the main tool used by all businesses to advertise, regardless of size or popularity. With Instagram and Tik Tok's brand values reaching all-time highs of
With the rise in social media’s popularity, influencer marketing has undergone significant transformations. A decade ago, hiring influencers mainly involved celebrities in TV advertisements. Today the influencer landscape spans across all social media platforms as they vary in followers, size and niche. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.
But how do you determine which influencer is best for your brand? Choosing the right influencer can greatly enhance your marketing initiatives and increase brand awareness.
The Evolution of Marketing Strategy: Embracing New Platforms and Data-Driven Insights
Jul 28, 2023 Written by Marketing Eye
Marketing trends keep changing by the hour and it is so important for the marketers to have their finger on the pulse of these trends. Throughout the years, marketing strategies have undergone a significant transformation to keep pace with evolving consumer behaviours and the emergence of new platforms like Threads and TikTok. To understand how these platforms impact the client behaviour and demands, and their influence on marketing, let’s study the evolution of marketing strategies. This way, we can also embrace new marketing platforms and understand why data-driven insights are crucial for achieving marketing effectiveness.
In the rapidly advancing digital era, social media has emerged as an indispensable tool, influencing the way we communicate, forge connections, and conduct business. With a global user base in the billions, these virtual landscapes offer boundless possibilities for individuals and companies alike. Yet, navigating the intricacies of major social media platforms can be overwhelming, given their diverse demographics and content preferences. Whether you are an individual seeking to build a personal brand or a business aiming to enhance your online presence, this guide equips you with valuable strategies to navigate the ever-changing social media landscape. From the giants like Facebook and Instagram to the real-time discourses on Twitter and the professional networking powerhouse of LinkedIn, we will delve into the strategies, best practices, and target audience insights that will empower you to seize the true potential of social media marketing.
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Under the leadership of CEO Linda Yaccarino and Elon Musk, who acquired Twitter in 2022 for a staggering $44 billion, the once-familiar social media app has undergone a daring transformation and rebranding. Formerly known as Twitter, it is now called "X," and the aim is to turn it into a super-app akin to China's WeChat, offering a multitude of services beyond traditional social media functions.
In a daring move that sent shockwaves across the social media landscape, Twitter bid farewell to its iconic blue bird logo and emerged as "X" - a bold rebranding strategy orchestrated by tech maverick Elon Musk. Musk's visionary ambition is to transform the social network into an all-encompassing "everything app," representing a pivotal step in his mission to reshape the platform's destiny. However, this grand venture also poses substantial risks, as it seeks to redefine a company that has faced its fair share of challenges since Musk acquired it for a staggering $44 billion last year.
The newest social media platform, ‘Threads’ has been generating a lot of buzz lately, and it offers an unexpected twist that sets it apart from its competitors. Threads provides users with a platform, not dissimilar to Twitter, to post short-form text, images and videos onto their account. It also creates opportunity to create groups and communities centered around niche topics. Meanwhile, Twitter, a widely popular platform, has been making changes that many users find unpopular, potentially leading to its decline.
Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms.
Why Every Business Needs A Twitter Presence
Imagine having access to a platform where your business can engage with millions of users around the world, post content, start conversations and create new networks, all while boosting your brand’s awareness and is completely free! Fortunately, Twitter encapsulates all these characteristics and is available to all businesses to market themselves and their products, which is precisely why all businesses are implored to have a strong Twitter presence. Twitter provides your business with the prospect of reaching an even larger audience than you are currently reaching, or thought was even possible. Twitter can also be used to share information about your company, company updates, industry news and even allows you to directly engage with your customers. It is not sufficient to simply have a Twitter account, but it is critical that your business is active on the platform and is using it correctly to gain the full benefits the Twitter has to offer.
Here are some key reasons why your business needs to have an active Twitter presence, if you don’t have one already.
How IG’s share function has changed and what it means for your business
Sep 23, 2021 Written by Carol Saad
A surprising and interesting move, Instagram CEO Adam Mosseri announced that Instagram would be moving away from photo content and focusing instead on video, shopping, and other entertainment. Instagram claimed that their research directed them to change the way users share posts to their stories to encourage more ‘original’ content. So, what does this mean for smaller creators?
Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.
Generational Marketing Across Social Media Channels: From Boomers to Zoomers
Aug 31, 2021 Written by Heidi Chen
When using social media to market your business, what you create and how you position your business online will be highly dependent on who you are marketing to.
Despite the common misconception that social media is a young person's game, the greater accessibility to smart devices with 4G or greater functionality means that all generations are fair game in marketing. Regardless of whether they're a zoomer or a boomer, more than 80% of people from every generation use social media at least once per day.
How you market to them, (or how you should market to them) is dependant on all of the characteristics that define these crucial segments. Users across different generations will follow different trends and to a greater extent and will also use the same platforms as their generational counterparts in completely different ways. Understanding the difference is key in developing a successful marketing strategy as such nuances in usage will impact your brand.
Read on to learn how to target demographics effectively, through understanding generational differences in social media and the implications it has for your social media marketing strategy.
Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.
There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:
