Items filtered by date: June 2024

What is AI and What Does It Have to Do with Marketing?

We have a good understanding of artificial intelligence, particularly in light of OpenAI's ChatGPT's breakthrough and its depiction in films such as Terminator. However, what exactly is artificial intelligence, and how can we use it to improve our company's marketing strategy? Artificial intelligence (AI) is the

With the rise in social media’s popularity, influencer marketing has undergone significant transformations. A decade ago, hiring influencers mainly involved celebrities in TV advertisements. Today the influencer landscape spans across all social media platforms as they vary in followers, size and niche. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.

But how do you determine which influencer is best for your brand? Choosing the right influencer can greatly enhance your marketing initiatives and increase brand awareness.

The solar energy industry size is increasing as more individuals and businesses look to renewable energy sources to reduce their carbon footprints and energy costs. However, marketing a solar energy company requires a strategic blend of traditional and digital marketing tactics to proficiently reach a diverse audience. Let us discuss how to integrate these two approaches to create a cohesive marketing strategy for your solar energy company.

Entrepreneurs, young marketers and small businesses are discovering the influence of AI in their marketing strategies. If you’ve ever envisaged mastering DIY marketing with AI, then the Come Market Your Business with Me program is exactly what you need. This thorough workshop is designed to empower you with the skills and knowledge to utilize AI technology and take your marketing efforts to the next level.

We're thrilled to introduce our latest offering that's designed just for you: the Come Market Your Business with Me Program by Robotic Marketer.  Are you ready to empower your business's marketing strategy like a pro?

Like every other sector, local county governments in the United States must also continuously adapt their marketing strategies to effectively communicate with their constituents, promote local initiatives and increase community engagement. A marketing audit serves as a vital tool for assessing the efficacy of these strategies, identifying areas for improvement and ensuring that county resources are being utilized efficiently.

Let us explore the importance of local county marketing audits, what they entail, who should be involved, how to measure their effectiveness and the steps to implement changes based on audit findings.