Items filtered by date: June 2024

Like every other sector, local county governments in the United States must also continuously adapt their marketing strategies to effectively communicate with their constituents, promote local initiatives and increase community engagement. A marketing audit serves as a vital tool for assessing the efficacy of these strategies, identifying areas for improvement and ensuring that county resources are being utilized efficiently.

Let us explore the importance of local county marketing audits, what they entail, who should be involved, how to measure their effectiveness and the steps to implement changes based on audit findings.