Marketing Eye Blog Articles

Machine Gun Kelly (MGK), a name once synonymous with rap battles and fast-spitting rhymes, has become a marketing phenomenon in the music industry. His recent single, "Lonely Roads," serves as a reminder that this is his era, and crossing genres isn’t about what you look like – it’s about the art. But MGK isn’t just making waves musically - he’s a walking case study on how genre-mixing, smart collaborations and an unexpected brand identity can become powerful marketing strategies.

Businesses and marketers can learn from MGK’s rise to fame by understanding the importance of evolving with their audience, partnering strategically and using an intelligent brand voice. Have you listened to one of his interviews? I too was very surprised by just how smart he is and his choice of vocabulary is extraordinary.

In the hip-hop world, it’s not uncommon for artists to take jabs at each other. But the dynamic between Curtis “50 Cent” Jackson and Sean “Diddy” Combs has recently reached a new level. As Diddy faces a series of high-profile legal challenges, 50 Cent has seized the moment to make headlines, elevate his brand and cement himself as a cultural commentator in the rap world. Let’s break down how 50 Cent is riding the Diddy wave to propel himself into the spotlight and keep his name trending across social media platforms.

The launch of Meta's Orion AR glasses has been creating quite the buzz, and for good reason. While the world is quick to highlight the obvious applications like gaming, entertainment, and consumer engagement, there's a treasure trove of opportunities for entrepreneurs that go beyond the standard use cases. If you’re a business owner or aspiring entrepreneur, Meta's Orion AR glasses might just be the secret weapon you didn’t know you needed. Here are five unexpected ways these advanced AR glasses can revolutionize the way you run your business.

When Meta announced the unveiling of its Orion Augmented Reality (AR) prototype glasses, it wasn't merely a product launch—it was a pivotal moment in the evolution of marketing technology. Drawing parallels to Steve Jobs' unveiling of the first iPhone, Mark Zuckerberg presented a vision that could transform the marketing landscape, blending the digital and physical worlds in ways that were once the stuff of science fiction. To fully grasp the potential impact of the Orion AR glasses, it’s essential to understand the history behind augmented reality, how Meta’s approach differentiates itself, and the strategic opportunities this technology unlocks for marketers.

In the ever-evolving world of AI-driven marketing, businesses are constantly on the lookout for the best tools to elevate their marketing strategies. One such tool, Digital First AI by SEMrush, has recently entered the market, promising AI-generated marketing strategies and content. However, while it offers some features, it falls short when compared to the more comprehensive and advanced capabilities of Robotic Marketer.