Items filtered by date: September 2024

As voice-activated devices become integrated into everyday life, consumer search habits are undergoing significant changes. With voice search expected to comprise a large portion of search inquiries, marketing agencies face both challenges and opportunities. This blog focuses on the increasing relevance of voice technology, its implications for search engine optimization (SEO), and practical tips for enhancing clients' online visibility in a voice-oriented landscape.

In today's digital age, platforms like TikTok and podcasts are producing a new wave of influencers who achieve fame, build brands, and generate income at lightning speed. What makes these stars different from other traditional celebrities or influencers? It’s not just luck. Many TikTokers and podcasters use smart strategies and tactics that anyone can apply, whether you’re trying to grow your own brand, launch a product, or simply get your message out there. 

Working in marketing can be exhilarating. The joy of crafting campaigns, the thrill of seeing results, and the satisfaction of solving problems creatively all make this field incredibly rewarding. But what happens when the very people you work with bring down the energy in the office? Dealing with negativity among colleagues can be a real challenge, especially when you love your job but find yourself surrounded by gossip, toxic personalities, or pessimistic attitudes.  

The integration of Artificial Intelligence (AI) in marketing strategies presents exciting opportunities for brands. Innovations like AI-driven visual content generation, automated image and video creation, and various AI tools are reshaping consumer interactions. However, it's crucial to consider the ethical implications of these advanced technologies.

A Chief Marketing Officer (CMO) is the most important position in shaping a company's brand, driving growth, and driving marketing strategies. However, the success of a CMO often extends beyond their technical skills and expertise—it also involves their psychological profile. Understanding the psyche of a CMO can help determine if they possess the traits necessary for effective leadership in marketing. Businesses that explore different psychological profiling tools, the hard and soft skills needed for a CMO, and how personality assessments, such as the MBTI, can help identify the most suitable candidates often find hires that last the test of time.

Machine Gun Kelly (MGK), a name once synonymous with rap battles and fast-spitting rhymes, has become a marketing phenomenon in the music industry. His recent single, "Lonely Roads," serves as a reminder that this is his era, and crossing genres isn’t about what you look like – it’s about the art. But MGK isn’t just making waves musically - he’s a walking case study on how genre-mixing, smart collaborations and an unexpected brand identity can become powerful marketing strategies.

Businesses and marketers can learn from MGK’s rise to fame by understanding the importance of evolving with their audience, partnering strategically and using an intelligent brand voice. Have you listened to one of his interviews? I too was very surprised by just how smart he is and his choice of vocabulary is extraordinary.