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Marketing Eye Culture Articles

US Election: Celebrities Are Packing Their Bags as Fans Opt Out

In the American political theater, celebrities have long used their platforms to champion candidates, rallying fans to vote along with their favored ideologies. Yet, this election cycle has witnessed a shift as voters increasingly balk at being told how to think by their favorite stars. Today’s election results underscore an evolving sentiment: fans are tired of being pressured, dismissed, and polarized by the people they once admired. They are, in essence, opting out of a dynamic that equates admiration with allegiance.

Celebrity endorsements, once considered surefire political assets, are becoming fraught territory. Increasingly, stars find themselves walking the delicate line between sharing personal beliefs and ostracizing those who don’t align with their political views. Some of the most publicized endorsements this cycle became cautionary tales, reminding us that Americans, particularly the politically disillusioned, are increasingly resistant to one-size-fits-all rhetoric from entertainers.

Why Team Building Matters in the Workplace

The Importance of Teamwork at Marketing Eye

At Marketing Eye, teamwork is more than just a buzzword; it’s a key driver of our productivity, innovation, and overall success. It’s the secret behind our ability to consistently deliver exceptional results for our clients. However, building effective teamwork doesn't happen overnight—it requires time, effort, and dedication. That’s why we place a strong emphasis on team building.

What Young People are Acquiring from their Work Experience
I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
Why Is Traveling Important?
Traveling the world, whether it is for business or pleasure, allows you to learn and discover the morals and ethics of people all around the world. In business, especially successful businesses, transactions, and interactions internationally are almost guaranteed to occur. Companies and businesses have made it a trend to place more value on the employees with multicultural backgrounds and talents. Having someone apart from the team gives an advantage to the business or company when they do decide to venture into the international field.
Remembering 1st LT Lee: A Life Full Of Passion
There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there. 

On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before. 
The Impact Of The Great American Eclipse
It’s incredible how a scientific anomaly can impact our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against.  Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
This 2-Minute Quiz Might Help Your Team Communicate
Yesterday afternoon one of our team members shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
Elon Musk And Mark Zuckerberg On AI
If you haven't seen the recent banter between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence, you should probably check it out. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:
How Job Hopping Has Become Normal
The landscape and overall persona of our society has changed dramatically. Lately, businesses are searching adamantly for answers as it comes to employee retention. Business managers across the globe are seeing turnover rates rising higher and higher. Interns, employees, and prospective employees seem to be rather disengaged when it comes to their jobs. I can’t tell you how or where this started, but I can tell you how this is impacting the workplace.  
The Value In A Young Office
In 2017, the intricacy of using technology in any field has spiked dramatically. While we realize that it’s challenging for everyone across the board to stay on par with it, we understand that the younger generations definitely have a leg up on the other generations. Let’s take a look at why a young office, especially in marketing, can be a major game-changer and an asset in your competitive field.
Millennials Drive Our Office
A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other generations are saying about the Millennial generation. Our office runs on Millennials, and very successfully at that. Let’s take a look at what a successful office full of Millennials looks like.
Interactions Are Informal
Back in the good ole’ days we used to speak to each other completely differently than we do now. Granted I am a millennial and aren’t that old, but I can definitely see a vast change in the way our parents and ourselves interacted as kids. We converse informally and we internalize it now. This has caused marketing professionals to make vast adjustments across the board and take an unusual route to engaging the younger generation.
Balance Between Work And Play
Finding the right work-life balance can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.
Misinformed At Its Worst
The world is filling up with people who are quick to jump at conclusions and ascertain their own opinions with little backing. This has led to a rather volatile and uninformed movement by the younger generation. Being a millennial myself, I want to examine why this shift is taking place and how we can turn this ship around.
Atlanta Tech Village
Marketing Eye Atlanta is blessed to be located in the heart of Buckhead in the Atlanta Tech Village (ATV), or as some call it, The Village. With over 100 companies in the building, we are surrounded by great minds, innovative ideas and genuinely cool people.
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