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Our Expertise in Senior Care Marketing
Marketing Eye has been a trusted partner in the senior care industry for more than two decades. We have had the privilege of working with some of the largest senior care providers as well as single facilities, both in for-profit and non-profit sectors. Our understanding and prior experience of the challenges and opportunities within the senior care sector have led us to specialize in developing meaningful marketing strategies that drive positive results. From residential care homes, medical supplies and services and assisted living facilities, we have worked with all facets of senior care. Effectively addressing the needs and concerns of various stakeholders, from residents and their families to staff and board members, we are capable of providing all-around marketing solutions for the senior care sector.
Development of a Detailed Marketing Strategy
Creating a successful marketing strategy begins with a deep understanding of your organization’s vision and goals. At Marketing Eye, our team of experts will work closely with you to develop a personalized marketing strategy suited to the vision and goals of your senior care facility. This includes:
- Analyzing the Market: Conducting extensive research to understand your competitive business scenario and target audience.
- Defining Brand Positioning: Understanding your unique value proposition and positioning your brand effectively in the market.
- Engaging Stakeholders: Creating strategies that take into account the needs and expectations of all stakeholders involved.
- Tactical Planning: Developing a detailed plan that outlines the specific marketing activities and timelines.
Setting Up A Marketing Schedule & Web Development
- Monthly Campaigns: Regularly scheduled email marketing campaigns that keep your audience informed and engaged.
- Content Creation: Professional email, social media and blog content that resonates with your target audience.
- Social Media: An engaging social media calendar with consistent posts across platforms like Facebook, Instagram, LinkedIn and X..
- Custom Design: Creating user-friendly and visually appealing senior living websites that align with your brand and audience.
- Responsive Design: Ensuring your website looks great and functions well across all devices, from desktops and laptops to tablets and mobile phones
- SEO Optimization: Increasing your senior care website’s visibility on search engines through detailed keyword research, on-page optimization and technical SEO.
- Blog Content: Developing SEO-focused blog posts that provide valuable information to your audience and drive organic traffic to your website.
- Website Updates: Regularly updating your senior living website to keep it current and aligned with best practices.
- Lead Generation Campaigns: Creating personalized campaigns that convert website visitors into potential clients and inquiries.
- Content Management Systems: Integrating easy-to-use CMS platforms that allow you to update and manage your web content with ease.
Marketing Eye's Portfolio for Aged Care Industry
Our marketing consultancy firm has worked with start-ups all the way up through to some of the world’s largest aged care facilities. Marketing Eye helps companies to develop marketing strategies, branding, communications, lead generation campaigns and more. With extensive experience in aged care industry marketing, our marketing agency understands just how important it is to have a marketing plan in place and execution from talented marketers and creatives powering campaigns.
