Items filtered by date: July 2024

It is essential to understand the consumer journey in order to provide a seamless and impactful experience in professional services such as coaching, legal, accounting, marketing, and recruitment. Customer journey mapping is a strategic tool that visualizes the path clients take from initial awareness to becoming loyal advocates. This guide will delve into the significance of customer journey mapping for professional services firms, highlight common challenges, and outline best practices for creating an effective journey map.

The Importance of Teamwork at Marketing Eye

At Marketing Eye, teamwork is more than just a buzzword; it’s a key driver of our productivity, innovation, and overall success. It’s the secret behind our ability to consistently deliver exceptional results for our clients. However, building effective teamwork doesn't happen overnight—it requires time, effort, and dedication. That’s why we place a strong emphasis on team building.

Role of social media in business today: 

The concept and implementation of marketing in social media is always changing, much like our attention spans these days. Social media has become the main tool used by all businesses to advertise, regardless of size or popularity. With Instagram and Tik Tok's brand values reaching all-time highs of