I was wrong…and I admit it

What I didn’t take into account was its many uses.

So, I was wrong… and I admit I have to go back on my previous thoughts and start a fresh relationship with the ipad.

Now, having said that, I have to say that I am madly, deeply in love with the ipad. It has so many uses for me that I can’t imagine life without it.

I no longer need to lag around a heavy PC and instead go to the airport with this small compact device that has everything that I need. From reading the newspaper or pretty much any magazine that I am interested in, to doing presentations to clients and looking super cool and doing seminars where normally participants would be handwriting their notes, but now, instead they can type them straight into the ipad and print them out as they leave. I also use it for general emails and typing – and not only am I completely obsessed with showing this new (or not so new) piece of technology off – I am an ipad evangelist.

I tell all my clients that do presentations that they too should have one and after writing a media release for ipads and tablets useage in the professional services game, am now committed to explaining just how much more cost effective they are than having a PC for your staff to use. Everyone is mobile and if you are not in the cloud right now, you need to be – so there is no better time to update.

The marketing game has changed so much and with new technologies, it can be very hard to keep up. I am inherently not a fan of change, so there always is some kind of push going on with my IT and creative teams trying to get me to ‘get with the times’.

ipads and tablets are here to stay and if you are not using them, then you may be left behind with a lot less money in the bank.