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When I saw it on the screen, I immediately thought out loud, that this advertisement would not work. The reason being… the creative just didn’t look right on the screen.
My creative team stood by their design and said that although the brand identity mark may have been developed by someone else a long time ago, the creative that is complementing it, will stand out on the page.
I over-ruled it… and was wrong. Look how great this advertisement looks on the pages of National Accountant Magazine! It stands out and is says all the things it needs to say. EasyTrust is Australia’s most successful ‘Fee from Refund’ solutions provider, giving Accountants around the country a fast, innovative and trustworthy platform to automate their fee from refund process. That’s why hundreds (maybe it’s thousands) of Accountants are clients of EasyTrust.
What do you think?
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Apr 19, 2011 Written by Mellissah Smith
This advertisement was developed by our creative team at Marketing Eye.
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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