Trust your creatives... or fail

When I saw it on the screen, I immediately thought out loud, that this advertisement would not work. The reason being… the creative just didn’t look right on the screen.

My creative team stood by their design and said that although the brand identity mark may have been developed by someone else a long time ago, the creative that is complementing it, will stand out on the page.

I over-ruled it… and was wrong. Look how great this advertisement looks on the pages of National Accountant Magazine! It stands out and is says all the things it needs to say. EasyTrust is Australia’s most successful ‘Fee from Refund’ solutions provider, giving Accountants around the country a fast, innovative and trustworthy platform to automate their fee from refund process. That’s why hundreds (maybe it’s thousands) of Accountants are clients of EasyTrust.

What do you think?

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