As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation.  For those of you that live under a rock, you can read about it on vox.com.  

“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.  

Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:

It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.

Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.

It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.

Instagram is more than pictures, and Facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:

Content = Leads = $$ = Recommendations = $$$$

Seems simple enough, right?

Then how are so many businesses getting it wrong?

For all of Australia and New Zealand, we have just started a new financial year. Companies that are strategic and have long-term goals, often already have a marketing plan in place, while other's may have been busy getting their last set of figures in for the year, and missed doing the planning that is necessary to catapult their businesses in 2016/17. Which company are you? 

Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, you’re asked to upload a profile picture. 15 minutes of life pass you by, and you’re still scrolling through your gallery trying to find the perfect picture. The one that shows you from the waist up, with good lighting, and highlights your best features. Why do we this? Because we grew up hearing the adage A picture is worth a thousand words, and we don’t want to say the wrong thing. [space height="HEIGHT"]
Is It Time For A New Profile Picture?

I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.

In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not. Social Media Millennial Marketers [space height="HEIGHT"]
Why not solve the problem with an obvious solution…hire a millennial. They are your target audience and they know exactly how the millennial mind works.