Items filtered by date: August 2023

In the competitive world of marketing, effective contact center marketing is the linchpin to acquiring new customers and ensuring business growth. Contact centers are the frontline for customer interactions, making them a vital component of any marketing strategy. Let’s study the world of contact center marketing, to learn new ways and key strategies to attract and acquire new customers.

The world of marketing is in constant motion, riding the waves of innovation, technology, and cultural evolution.As we usher in a new era of marketing, it's crucial to explore the perspectives and preferences of Generation Z (Gen Z). This demographichas grown with the digital age and is redefining the way marketing is done.In this blog, we will explore how Gen Z's perspective is influencing and being influenced by the marketing wave.

The surge in online communication has birthed a unique language: emojis. While B2C brands have readily embraced this trend, incorporating emojis extensively into their social media content, these symbols have broken free from their initial confines. They've evolved into a universal language, transcending borders and demographics. Their remarkable ability to convey emotions, simplify complex ideas, and infuse digital interactions with a human touch is undeniable. But the question persists: Can these small icons find a place in the world of B2B, a realm often associated with formality and professionalism? The answer lies in striking a balance between upholding professionalism and ensuring relatability.

B2B blogging serves a dual purpose: it enhances website visibility, bolsters SEO strategies, and acts as a dynamic tool for engaging with target audiences. Remarkably, research by HubSpot demonstrates a staggering 434% increase in indexed pages for websites that include blogs. A survey by Orbit Media revealed that a mere 21% of respondents recognised that their blogs didn't perform as expected. The primary culprit for blog underperformance is the absence of purposeful and meaningful content. To secure a prominent spot on the Search Engine Results Page (SERP), your blog must meet Google’s criteria as 'original content that adds value for users.' Additionally, blogs lacking organisation hinder search engines from effectively sorting and indexing your pages, potentially causing them to go unnoticed.