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Marketing Consultant Shares Insights blog

Having been in business now for 10 years, I certainly have had my fair share of employee attitudes.

 It goes with the territory and it goes with my training as a Manager and ultimately leader of the organisation.

I learnt earlier on in my career that you can meet with anyone, all you have to do is ask.

Today is a day I will always remember. It’s a day that a certain part of me has been taken away.

Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make some very tough decisions.

It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like.

mellissah-smith01What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me.

Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand.

Strategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing mix for many businesses that are looking for sales acquisition and growth. Without it, marketing activities remain unmeasured and lack appropriate ROI.

carbon expoCarbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance.

In the past 4 months, I have learnt alot about beer. Too much, some would say.

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