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Marketing Consultant Shares Insights blog

Having been in business now for 10 years, I certainly have had my fair share of employee attitudes.

 It goes with the territory and it goes with my training as a Manager and ultimately leader of the organisation.

 When it comes to the link between the company’s performance and employee attitudes, it becomes even more prevalent when you have a service business like Marketing Eye.

 You may run a law, accounting, recruitment, real estate or marketing firm – and when the attitude of employees becomes an issue, it’s a sure bet that sales go down and employee loyalty – out the window.

 What many companies fail to do is manage their employees expectations, engage them in the company’s overall direction and goals and encourage flexibility in the workplace to coincide with employees work/life balance.

Many big corporates give employees an option whereby they can take an additional 2 weeks off per year unpaid if they choose. What a great idea! In small business, this is impossible to achieve (or is it?).

5 Ways Small Businesses Can Change Employee Attitudes

  1. Communicate with employees regularly
  2. Share the company’s direction and goals with each and every employee – not just the sales team.
  3. Regularly conduct staff appraisals
  4. Have an open-door policy
  5. Make coming to work fun and exciting – it’s the little things that matter most like Tim Tams!
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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    Marketing Eye3344 Peachtree Road NE, Atlanta, GA 30326
  • Atlanta: 404-626-8070
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