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Marketing Consultant Shares Insights blog

effen great blokeToday is D – Day. The search for an Effen Great Bloke and his mates is on.

All you have to do is log onto www.effengreatbloke.com.au and register your details and that of your mate’s to have a chance to win a year’s supply of beer for you and your mate. How awesome is that!

Wow! When you get a bunch of marketers in a room – ideas fly.

How many times in business have you wished you never took on a new client? They were a bad fit, they weren’t on the same page, they didn’t have the same code of ethics or perhaps they had unrealistic expectations. Everyone at some stage has experienced a situation where a client or potential client is not a good fit for their organisation.

This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.

Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.

time runs outWhat takes a corporation to take notice?

The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.

Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now.

The truth is only they know, however I have a good gauge having spoken with more than 100 small to medium sized businesses in the last month.

Many businesses are turning back the clock and placing a greater emphasis on traditional word-of-mouth marketing and the latest social networks to grow their market share.

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