When using social media to market your business, what you create and how you position your business online will be highly dependent on who you are marketing to.
Despite the common misconception that social media is a young person's game, the greater accessibility to smart devices with 4G or greater functionality means that all generations are fair game in marketing. Regardless of whether they're a zoomer or a boomer, more than 80% of people from every generation use social media at least once per day.

How you market to them, (or how you should market to them) is dependant on all of the characteristics that define these crucial segments. Users across different generations will follow different trends and to a greater extent and will also use the same platforms as their generational counterparts in completely different ways. Understanding the difference is key in developing a successful marketing strategy as such nuances in usage will impact your brand.

Read on to learn how to target demographics effectively, through understanding generational differences in social media and the implications it has for your social media marketing strategy.

Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.

There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:

This pandemic provides a tough environment for marketing as brands wonder how to realign their strategies to match the changes in the business environment. Yet, in the ever-competitive and changing business world, a number of factors exist that when acted on, can be used to augment your brand's marketing strategy. COVID-19 is changing consumer behavior in various different ways, there must be a shift in marketing objectives and the strategies used to achieve brand success. Augmented strategies won't just help your business gain resilience to the effects of COVID-19, but allow your business to thrive as a leader within your industry.

Effective marketing can only begin with a carefully planned marketing strategy. Unfortunately, most businesses aren’t able to reach their full potential because they lack a clear marketing strategy. A marketing strategy should be a clearly defined long-term plan, one which outlines quantifiable goals and key steps towards how to define your business amongst competitors and generate brand awareness.

Discovering exactly what your digital marketing strategies and marketing campaigns need, and exactly how to develop them will help you make the most of your business and boost overall revenue.

Brands currently face the post-pandemic challenge of competing for consumer engagement in a densely populated digital space. Here are 6 tools to get up to speed.

Many brands struggle to harness the lightning strike that is highly engaging content and those who, often fail to see it hit twice in the right place. Even when engagement appears to be high for some brands on their social media handles and other interactive networking platforms, it can be faked using bots. As a result, the importance of developing authentic engagement in the marketplace and on the street has never been higher. The difficult task many modern brands face is to consistently replicate this while building a strong emotional connection over time between their brand and their customers.

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

2021 has already involved a massive year of rebuilding and attempting to reset our economies while keeping safe from the impacts of the COVID-19 pandemic. After such a shocking year, it’s hard to consider exactly how things will change in response to the pandemic and important global factors in the coming years. Luckily, we’ve compiled our list of 5 of the largest marketing megatrends for 2025, to get you up to speed.

Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.

As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement.