Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM

Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.

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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.

You can come up with a reason for doing almost everything... including murder, so coming up with reasons to not succeed is a piece of cake.

Everyday, I talk to small businesses who say they want to grow, but always have a reason why they haven't. "Useless salesman, economy is bad, product is going through changes, website isn't generating leads, too busy running the business"... and the list goes on.

Believe it or not, by the end of this week, you will have 100 ways to market your small business.

It’s Thursday and there is still quite a few to go. Why not try these tips?

Telstra needs to seriously consider their customer service levels.

Wow! Did this week really happen? Is this what happens when all of a sudden, your brand kicks in and everyone knows who you are? Is this all a dream or is Marketing Eye really firing?

Brisbane small businesses now can have a ‘marketing eye’ in their business!

It’s not quite the 12 days of Christmas time yet… but almost.