Establishing the best practices for work-from-home employees will help reduce distractions and helps increase productivity. Keeping your team on the same page, involved, and regularly providing guidance is the best way to motivate your employees as they work from their homes. This is key to having a successful team within your business.

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall

At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.

Feeling confident that your sales team has a process in place? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.

You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key drivers of best practice advertising.

I laughed so hard when a prospect sent me a screen shot of a competitor (well, I wouldn't consider them a competitor to be honest, but I will tell you more about that later) advertising on Adwords "Marketing Eye - Alternative". 

I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".

Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).

Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).

$27.95 per day for a Marketing Manager : Small Businesses Benefit from Finance Package