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Marketing Consultant Shares Insights blog

Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).

Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).

Combined talents, ways of looking at things and the results of a motivated team, is critical in getting your business into shape and achieving business goals.

The One Minute Manager is a small book, that is easy to read and even easier to understand. Particularly if you are a small business and in the professional services space, you will find this book is one of your 'bible's' in business.

For us, a marketing consultancy firm, every minute we work on our clients businesses, is imperative to them achieving their goals and us doing our jobs. So, if we have to spend too much time, managing staff, and keeping the motivation high, the business just doesn't work. It takes us away from achieving results and into 'people management' that is often regulated to a micro management status. Now no-one wants to be in this area do they?

The words "manager" and "educator" are synonymous (ref: Kenneth Blanchard, The One Minute Manager), so education of your team and empowering them through the developmental stages is important to building a high performance team.

What's your tips on how a small business can build a high performance team, without too much work?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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