![Why](/media/k2/items/cache/97a935595bd2614586903fc5e76b1e31_Generic.jpg)
![What](/media/k2/items/cache/f5dbf2c2ce8ec21ce67ae22c254e0091_Generic.jpg)
There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.
So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?
I have a couple; personal and professional.
![Steve](/media/k2/items/cache/5ab529a5ebdeee2caf2312423d91adb3_Generic.jpg)
Steve Jobs, we will always remember you
His book was on my bedside table alongside a book written about how he presents to an audience and engages them like no other.
My bucket list had him down as the person I would most like to do work experience for. Sadly, this will never happen.
![helenblog](/images/blog/2010/01/helenblog.jpg)
THE ENTREPRENEURS LIFE
Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.