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What Your Marketing Marketing Agency Needs
Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.
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Work Hard, Play Hard
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The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses. Do not confuse sales with marketing!
Due to our inherent need for a number of new positions to be filled due to our high growth company, we have to be very careful what clients we take on for now and the future.
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I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds