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Aug 04, 2010 Written by Mellissah Smith
It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.
Marketing for a small business is like deciding what comes first, the chicken or the egg. Do you invest or don’t you? If you do invest, will your return on investment come to light immediately or will it ever? Is marketing just a ‘buzz’ word that has most of the population sold?
Who do you trust? Which books should you buy? What website should you go to to find out more information? Who is going to treat your business like you do and market it with the same respect that you give your business day-in day-out?
Is there any agency/person who is the best? Can anyone guarantee results?
There are so many questions that small businesses ask, but does any one company have the answer? That is the question!
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Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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