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Jul 05, 2011
Written by
Mellissah Smith
Some people are more famous online than off. Some became famous just because they made themselves a STAR. Others, can't quite figure it all out.
If you are the latter, than spare a thought for the millions of other people that are in the same boat.
If you are the latter, than spare a thought for the millions of other people that are in the same boat.
Digital media or quite simply, online, offers a great opportunity for any brand. Whether you are business to consumer or business to business, it really doesn't matter.
If you are looking to build your brand online, consider this;
1. Some people will love you. Some people will hate you.
2. Think about your target audience. Who are you trying to engage online.
3. Consider your brand and how you are communicating it online.
4. Don't drink and drive. If you drive the mouse when you have had a few too many vinos - there could be problems.
5. Be professional, fun, engaging and responsive.
www.marketingeye.com.au
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Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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