Congratulations to Tiger Woods for getting out there and playing great golf.

It’s time to get serious. Very serious! 

Each day, I will publish ways to improve your small business marketing that are simple, yet effective. By Friday, you will have 100 ways in which to promote your business better. If you have some ideas of your own, please comment and I will be happy to add them in. Thousands of people read Marketing Eye’s marketing blog each week, so any great ideas or experiences is greatly appreciated!

It’s getting late… but here are some more…

Nadia Kerr’s personalised gifts business, DigiGifts, explains what marketing avenues worked and what did not in her road to success. Log onto www.DigiGifts.com.au and find out about what it takes to be a leader in the personal gifts industry.

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.

For small businesses, its difficult to find newsworthy stories, so any opportunity to gain exposure is one of these editorials should be considered as part of an overall marketing strategy.

It’s that time of year again where BRW is looking for FAST STARTERS to compile their list for 2010.

Deadline: Thursday, 18 February 2010

Topic: Is Your Company Growing at a Rapid Rate? Business Review Weekly is looking for fast growing companies that have started in the last couple of years to participate in our Fast STarters 2010 list.

Requirements: To qualify companies must have:

- Have commenced trading after June 30, 2005

- Have reported at least two fiscal years of revenue

- Had revenue of more than $500k in 2008/9

- Revenue for 208/9 must be more than in 2007/8

- Have more than one main customer (the bulk of revenue must not ber from government grants or other startup funding)

- Be Australian owned, not a subsidary of a multinational

- Must provide third-party verification of revenue figures from an external accountant or auditor

Contact: Jessica by email: This email address is being protected from spambots. You need JavaScript enabled to view it. or through the BRW website. Please insert WNA in the subject line of your email.

For $155 per hour, Marketing Eye is able to assist you with your submission otherwise by all means, please go direct to Jessica.

Good luck!

I have to admit – I have been hiding under a rock when it comes to what is going on with Australia’s Political parties.