Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most full-time marketing managers navigating today’s competitive landscape. [space height="HEIGHT"]
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance. [space height="HEIGHT"]
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.

For the next 2 days, Marketing Eye is hosting a national management meeting for the senior team in Melbourne to discuss the company’s growth plans and the year ahead.