Entering the fiercely competitive realm of digital marketing demands a sustainable social media presence, and the Robotic Marketer platform is your expert guide to implement these transformative strategies to improve social media engagement in the US. Success in marketing goes beyond mere relevance; it demands adaptability and strategic finesse. The Robotic Marketer platform, driven by artificial intelligence and data analytics, doesn't just ensure current brand relevance but assures enduring sustainability. Let Robotic Marketer guide your brand toward a social media presence that not only survives but thrives in the digital era. Below, we delve deeper into how the Robotic Marketer platform can revolutionize your social media engagement.

When using social media to market your business, what you create and how you position your business online will be highly dependent on who you are marketing to.
Despite the common misconception that social media is a young person's game, the greater accessibility to smart devices with 4G or greater functionality means that all generations are fair game in marketing. Regardless of whether they're a zoomer or a boomer, more than 80% of people from every generation use social media at least once per day.

How you market to them, (or how you should market to them) is dependant on all of the characteristics that define these crucial segments. Users across different generations will follow different trends and to a greater extent and will also use the same platforms as their generational counterparts in completely different ways. Understanding the difference is key in developing a successful marketing strategy as such nuances in usage will impact your brand.

Read on to learn how to target demographics effectively, through understanding generational differences in social media and the implications it has for your social media marketing strategy.

The GIF, or Graphics Interchange Format, is hardly a new concept in the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.

Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:

Are you still searching for that perfect time to post online? Each platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.