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The Revolution of the Buyer's Journey
The buyer's journey has shifted, and it is progressing even more. People are now using web searches and social platforms to influence how they purchase products in today's market. With the help of our cellphones, tablets, and computers, we are all digital consumers. Because of this, we now have more information at our fingertips, a better understanding of how customers interact with brands, and an idea on what leads someone to make purchases.
Online consumers have evolved, and so has their journey. Promotion within your company isn't going to cut it anymore. Why? At this day and age, customers can now research on their own and may not need assistance from a company until they are ready to take the next step, purchasing a product or service. Since buyers wish to govern their discovery process, it is your job to use the right tactics to guide them towards your business.
7 Ways to Increase Your Ranking through SEO
When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages.
SEO Isn't Magic
How To Develop A Great Website
Simplifying SEO
Are You Getting Caught In The Mess?
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
1st Results Page Or Bust On Google
Marketing Technologies You Can’t Live Without
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance. [space height="HEIGHT"]
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
While most B2B organizations have been fine tuning their marketing strategies for months, other's are only now just scrambling to put one together. At Marketing Eye, December and January is our highest inquiry month predominantly due to so many companies waiting until the last minute to develop their marketing strategies.
It's crazy because by leaving it to the last minute, you are already starting behind the 8-ball and giving your more organized competitors a head start.
Here are some things that you should be thinking about:
