There are many approaches to Search Engine Optimization (SEO) strategies. One of the most effective is content-first, where you prioritize the actual content that is being posted rather than the technical details of the site such as keywords and meta tags. By focusing on content, itself, you aim to provide quality content that people will want to engage with, rather than trying to game the system by optimizing the backend of the site to chase the current trend in the search engine algorithms. These algorithms change what they are looking for regularly, but one thing that is always valuable is quality content that people want to read. A content first approach ensures that your content will be prepared for any changes in algorithms that happen in the future, meaning you won’t have to continually maintain it for in order for it to perform well.

Here are 5 things you should consider when using a content-first approach for your SEO.

Many small business owners are reluctant to invest too much time and money into their websites. They simply don't see the value in it - that is of course, once you've passed the fact that they need to have one.

They invest in having a web development company develop a website and populate it with content and pictures, but many still don't ensure that they have search engine optimized their website on a regular basis or that they are updating content regularly that is relevant to their target audience.

It's easy to have a website - but not so easy to keep it up-to-date and relevant.

It's time for celebration, or is it? It's Google's 14th Birthday and while one part of me wants to celebrate how much Google has made my life easier, the other part wants to pull back the curtain and see how I can control this addiction.

And addiction it is. Think about how long you can go without 'Googling' something or saying the world "Google". Try going a week. I have. It's impossible!

It's hard to imagine what life was like without Google?

75% of search engine traffic never scroll past the first page. Do you know what your bounce rate is?

31% of consumers browse online daily for products and services. That means, that potentially, they could be buying from your website.

If you have a website and are looking for quality leads, but it's a dog's breakfast... then now is time to take action. We are getting into the pointy end of the year and there is no time to spare to get your website right, to generate new fresh leads.

Is your website costing you money or making you money? Does it depict what your brand is trying to communicate? Are prospects spending time on your site? Is there more you could be doing to improve your website? Do you know what pages prospects are interested in and which ones they are not?