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Websites are often the first and last impression people have of your brand, so no-one can be dismissive of its value.
As I go through websites looking for suppliers, lawyers, accountants etc., I am always taken aback by companies that are known to be professional and good at what they do, yet don’t invest in the same image and branding online.
Ultimately, I go with companies and people that have a consistent image and brand across all mediums because the essence of branding is what you will be likely to receive in terms of quality and service by doing business with them.
#1 Checkpoint for today
Is your branding consistent online and offline?
Check;
- Logo
- Businesscards
- Letterhead
- Brochures
- Powerpoint/multimedia presentation
- Website
- Signage
- Uniforms
- Promotional products
- Sales kit
Do they all look like they belong to the same company? The same brand?
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