Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. If marketers are to effectively construct a strategy, campaign, or any other type of related activity, they first need an understanding of who their audience is. There are many ways, especially in today's age of technological advancement, that people can get these insights without really knowing too much about the thought process of the brain itself. Sure, it is smart to make marketing decisions based upon quantifiable reasons, but they are also other substantial factors that can and in my opinion, should be taken into consideration during this process. Furthermore, along with those technological advances, there have been advances in the medical field as well that play a massive part in the decision making of marketing plans.

Over the years the psychology of color has been a controversial topic.  Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect.  This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing.  All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go.  However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers.  According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone.  Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?

Wikipedia says it all:

"Compartmentalization is an unconscious psychological defense mechanism used to avoid cognitive dissonance, or the mental discomfort and anxiety caused by a person's having conflicting values, cognitions, emotions, beliefs, etc. within themselves."

Compartmentalization allows these conflicting ideas to co-exist by inhibiting direct or explicit acknowledgement and interaction between separate compartmentalised self states."

I've long been fascinated by psychology and as a woman who never married in her forties, I find it amazing how much I have learned over the years about the opposite sex.

Sometimes I totally get it. Men are from Mars, Women are from Venus. Other times, I literally shake my head and wonder how in hell did that person do that, when they do this normally.

It's like having a very straight, conservative hardworking female employee, who is a stripper at night. It's hard to comprehend that they could or would do both, particularly if they are religious.

Life is one rollercoaster ride that just keeps going round and round. If you ever stop and get off, and wait a few moments, you either wonder whether you enjoyed it better being on the roller coast or whether or not standing still was and is a better option.

A catalyst for many things in life is change. Do we want change, or do we want to keep doing the same things we've always done. You know that saying "If you do what you've always done, you'll get what you've always gotten." Tony Robbins nailed it with that one and I hear it over and over again, only to be reminded of how true this saying really is.