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Today, outsourcing plays a key role in many businesses. There are several reasons why a business might outsource sections of their operations. While manufacturing and IT processes are the most outsourced operations, an important service like marketing is often overlooked. Most businesses might have in house marketing teams, however with growing business demands, a lot of companies are hiring marketing agencies and firms from within their town, state, or country. On shoring can be great, but off shoring can be a better option.
Are You Sick of Marketing?
Published in
Marketing
More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
