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Outsourcing your marketing work to an overseas firm can bring numerous benefits if it is done right. For companies based in the United States, outsourcing to Australia can help to reduce costs and bring improved results. Australia and the US are very similar in many important ways when it comes to marketing, which allows cooperation between US businesses and Australian marketing firms.
Here are some of the reasons why you should consider outsourcing your marketing to Australia.
- Cultural similarities
The US and Australia share many cultural similarities that allows for easy communications and cooperation between the two. Arguably the most important factor in this is that the US and Australia speak English as their official languages.
Both countries are diverse and seen as lands of opportunity for people from all around the world. Many of the people that call these countries home are immigrants or their descendants. This has led to a very diverse culture, and people from both countries are used to working with a wide range of people from a variety of backgrounds.
These similarities help people from the US and Australia relate to each other and communicate clearly.
- Differences are still beneficial
Whilst the similarities between the countries allows for easy communication and understanding of each other, the differences can also be a benefit for your marketing. One of the goals of marketing is to make your business stand out, and by having a different perspective on the issue you can gain an advantage over your competition.
Australians are known for their laid-back nature and fondness for abbreviations. This more relaxed view and way of communicating can lead to a more approachable and likeable feeling in marketing messages.
It’s also important to note the time zone differences between the two countries. This can cause some difficulties in timing meetings and communications but can also be a major benefit. While one country is at work, the other is just waking up or going to sleep. This means that, depending on wherever in the United States you are, a team in Australia might be getting ready to start the day at the same time you are getting ready to leave. This means that they can be working on your marketing while you are asleep and have it ready for you the next day.
- Reduced costs
One of the most common reasons for outsourcing is to reduce costs. The costs associated with running certain aspects of your business in house are drastically higher than if you used a third-party solution. There are a few reasons for this, but the two main ones are higher wages for employees in the US and costs involved in managing more systems and people.
The most frequently outsourced tasks are often sent to firms in India, the Philippines, or similar countries where the cost of living and average wages are significantly lower than in the US. However, language is often a barrier for these countries.
To do something yourself, you need to have the equipment and knowledge required to do it. For marketing, this can include hiring staff with relevant skills and experience to do you marketing for you, as well as buying equipment and software needed for marketing and training people on how to use them. These costs can quickly add up and result in your marketing efforts costing you more than they earn. By outsourcing to Australia, you can reduce costs because of the value of the US Dollar over that of the Australian Dollar.
- Marketing Technology
The US and Australia are both first world countries. They have similar adoption and competency levels for marketing technology. A business’s ability to utilize the power of marketing technology will be one of the determining factors in the success of their marketing efforts. With marketing technology being commonplace and its widespread adoption leading to a shift in the way that marketing is done, being able to use these technologies to improve results is the only way to compete in the modern marketing landscape.
- Flexibility
Increasing the flexibility of your company will lead to better results in your marketing. The ability to adapt quickly to changing circumstances is desirable for any company as it means an advantage over the competition.
The flexibility provided by outsourcing your marketing to Australia comes from having more options on how you do things. The knowledge and ability provided by an internal marketing department, or a local marketing firm combined with the reduced costs of outsourcing bring a unique value to businesses in the US looking to improve their marketing. This also frees up resources to be used elsewhere within your company, allowing for increased productivity and effectiveness in other aspects of your business.
Many companies use outsourcing for some of their business operations. This mostly refers to areas such as customer call centres, IT services, or manufacturing, but it doesn’t have to be used exclusively for these things. Marketing is an often-overlooked area that can be outsourced. Businesses are aware of options in their immediate area for hiring marketing firms but regularly neglect to look overseas for solutions to their marketing needs. Outsourcing your marketing to Australia will reduce costs and increase flexibility within your organization. Australia’s similarities and differences with the US gives it a unique advantage over other locations, as there are fewer cultural differences between the two countries.
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