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Creating tailored marketing strategies to reach the Gen Z and Millennial audiences
Marketing strategies tailored for Gen Z and Millennials require distinct approaches.. As the digital world evolves over time, so do the consumption habits, and the two generations, although quite similar in many aspects, have some core differences in their values and what they expect from brands. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group:
![Simple](/media/k2/items/cache/aeb492336c5690bbeb3eb42716b6c50b_Generic.jpg)
Simple Is Gold In Marketing
It's 2019 and we now live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry,
![Efficiency](/media/k2/items/cache/621ee1cee67b7f5dc5016ca5762406c5_Generic.jpg)
Efficiency Over Experience
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Marketing Executives don't just have degrees
When you are paying $30,000 to $60,000 per year in the US to gain an under graduate degree of some form, whether its marketing, management or communications - then you would want to make the most of it. But the truth is, few and far between do. They choose to holiday and party in summer and other vacations rather than get leg up on other students by taking on internships in chosen fields.
![Millennials](/media/k2/items/cache/6e110feeface5dc0c386188860a44f0a_Generic.jpg)
No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population.
But wait, it gets even crazier.
![Why](/media/k2/items/cache/649c1b234f9e05214b0a8859fe37993f_Generic.jpg)
Why Marketers Need Millennials More Than Ever
Why not solve the problem with an obvious solution…hire a millennial. They are your target audience and they know exactly how the millennial mind works.
![The](/media/k2/items/cache/55df0111232e1c4fd8c02e91888d2313_Generic.jpg)
Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?