Since Facebook announced its name change to Meta in October 2021, the term “Metaverse” has taken the internet by the storm. After the announcement, every business owner from every sector has been searching and chasing for opportunities that the Metaverse could possibly bring.

The rapid change of technology is changing how we operate and work overtime. Apply new technologies to maximize the profitability of your business. Metaverse is one of the latest technologies expected to change our business. How can you take advantage of it? How can Metaverse fit your brand in 2022?

Companies and businesses spend large sums of money for Influencers to bombard your feed and stories with #Sponsored, #AD, and #Gifted posts, but is it worth it? Is it triggering their followers and broad audiences to run pass check out and purchase the items they promote?

Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms. 

Have you ever missed deadlines for projects or had a bad reputation for not getting tasks done on time? Poor time management is extremely harmful to any business. Learning how to have better time management is a useful skill, whether it’s for a three-month project or your day-to-day organization. You will become more productive and less stressed if you plan out how to spend your time more sufficiently. 

It's easy to become overwhelmed by everything going on around you. But your business must have good time management so you can ensure to see the greatest outcomes. Here are some tips to help improve your time management. 

Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted audience online. It includes tactics such as educational articles, e-books, videos, entertainment, and webinars which answer more specific questions to answers that can’t be accessed anywhere else online in as much detail. 

Content marketing is the best way to turn your content into something more personalized and credible to turn potential customers meaning it is more likely for your company to be exposed to the right audience and gain loyalty and trust to your brand. It can also increase revenue with existing customers with the use of brand loyalty. 

In this Super Bowl, Cincinnati Bengals competed against the Los Angeles Rams. The Rams had a home-field advantage in the game for the second year in a row, but the Bengals are looking for their first-ever championship. It is a heated matchup, so a bigger audience was expected to tune in more than last year. The stage is set at the SoFi Stadium. Are you on the live stream?

The Super Bowl is made for super ads. It is undoubtedly the most expensive advertising day of the year. In the past, you would have to wait until game day to watch the advertisements. This year, companies are not holding back, some advertisements are already trending online before game time. Are you all caught up? Don’t miss out. Here are our top 5 picks for the best Super Bowl ads 2022. 

Marketing strategy scholars have contended that dynamic capabilities such as adaptability, integration, and deployment of organizational capital assist firms in becoming more aligned with their evolving business environments. With its ability to provide a source of competitive advantage, marketing strategy substantially influences market performance.

Marketing strategy is a construct that provides clear, realistic, and measurable marketing objectives. It is essential to the practice of marketing.

Here are 5 key ways marketing strategy adds value to your professional services firm: 

I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.

Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.

The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.

If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.