For many firms, marketing is one of the most critical factors contributing to sales. Therefore, companies continuously look for new and updated ways to market their products. In 2022, the U.S. digital advertising and marketing market is estimated at $460 billion, with an increasing growth rate. With that said, this blog elaborates on the essential marketing tools and trends that your business should use in 2023. 

 Have you heard of “woke washing”? It means prying on customers’ social awareness. Or have you ever been offended by a certain slogan or advertising? I haven’t, but every time when I see those skinny models wearing squeezing tights, I can feel the pressure. When I was in high school, body-shaming ads was firstly criticized, and the notion of embracing different shapes of your body was raised by brands. Following that, the need of equality and diversity has been realized and reflected in many ads.

B2B is always considered a more formal marketing form than B2C. But time has changed, and now businesses demand more personalized attention from them than before. So your potential clients are very different, and using more personalized marketing would play in your favor. 

Are you finding website pop-ups and banners annoying? These aggressive ads may make customers lose their appetite in their journey shopping. Different from them, conversational commence offers your customers digital services that enable you to talk to each of your customers at once.

November is around the corner and is an excellent opportunity for many companies to engage with audiences over the next few months and do enough business before the year ends.

This month gives many opportunities for brick-and-mortar retailers as well as online organizations. In addition, this is the start of the most significant seasonal shopping holidays of the year, such as Thanksgiving, Black Friday, Cyber Monday, and of course, Christmas in December.

Women are intelligent and influential consumers. According to a recent study, women account for over $31.8 trillion in global spending. Moreover, women control more than 85% of purchases across many categories.

Since most organizations have integrated digital technologies into their daily operation, digital transformation is a must-do for your business. However, a recent study by McKinsey shows that 70% of all digital transformation projects fail. Business failure in digital transformation may lead to a loss of competitiveness in the relevant market. Additionally, the global pandemic has pushed more companies toward digital transformation. 

Marketers are experts at capturing the attention of consumers. Since your material is so interesting, readers are more likely to take advantage of your promotional opportunities. But then, what do you do with all the interest you've generated? How can you grab the attention of your site visitors and lead them into a fruitful discussion about making a purchase? 

Is your business still struggling with government regulations, security, and reliability requirements? Are you hesitating to use automation technologies to run and improve your business? Living in the digital era, many companies today are transforming their data centers to streamline operations and private cloud infrastructure. With the help of cloud capabilities, companies can quickly test and start new services and be agile to changes in the market. Undoubtedly, financial services companies must modernize the Cloud to serve customer needs. According to Statista, by 2021, global financial services companies spent $500 billion on information technology, while in 2018, they were expected to spend $400 billion.