Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow.

It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.

Everyone has been a victim of last minute marketing madness at least a couple of times in their lives.

Whilst I am not one to slam anyone under the marketing umbrella, the more I meet and greet, the more I am seeing there certainly are types.

Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn?

What???? Retrenching your marketing team? Has it really come to that already?

Every second person I speak to informs me that heads have been cut in the marketing department of where they work or companies have gotten rid of marketing altogether.