An effective Electronic Direct Mail marketing strategy (EDM) is an important and powerful tool for any business. Electronic Direct Mail marketing (EDM) is a digital marketing strategy used by businesses to efficiently promote their products and services by targeting potential customers through offline and online channels to generate new leads, increase sales, and customer loyalty, and build personal relationships with consumers. These online channels include Pay Per Click advertising (PPC), SMS, email, and social media such as Instagram, Facebook, and Twitter, to offline channels such as print.

If you are a business owner, you would know that marketing is a vital part of a business that cannot be overlooked regardless of your industry. Marketing is an unavoidable part of your day-to-day activities. However, it may be taxing when you also need to be involved with other aspects of your business. It becomes more challenging when marketing practices have to follow the society and trends that are technology driven, which continuously evolves and need constant updates.

The word ‘sustainability’ has almost become a buzzword. With an increasing consumer demand for sustainable practice within businesses, this term is being commonly used in the media. In some instances, perhaps it’s being used purely to capture the attention of the customer.

As technology advances in the age, we live today, it is important for businesses to evolve through innovation and creativity. The implementation of Non-Fungible Tokens (NFTs) in your marketing strategy has the potential to scale your business in the most creative way it can.

So, what is an NFT?

Today, outsourcing plays a key role in many businesses. There are several reasons why a business might outsource sections of their operations. While manufacturing and IT processes are the most outsourced operations, an important service like marketing is often overlooked. Most businesses might have in house marketing teams, however with growing business demands, a lot of companies are hiring marketing agencies and firms from within their town, state, or country. On shoring can be great, but off shoring can be a better option.

Product marketing is a series of activities for disseminating products to the community. The marketing concept is about the process of fulfilling the needs and desires of consumers who become part of the market share in the business.

Healthcare is one of the most regulated markets in the US, meaning that there are tight controls on what practices can and can’t say in an attempt to promote themselves and their businesses. In a world where COVID-19 is still a very real threat, patients lack the same trust they once had about their safety within medical practices. In the competitive world of healthcare, competition is rapidly growing. Currently, In the US there are over 750,000 companies in the health care sector, and it looks like patients are running out of patience. According to research, 43% of millennials are likely to switch (medical) practices in the next few years, and 44% of gen X are likely to switch primary care physicians in the next 3 years.  Finding new and creative ways to engage with patients has become increasingly important, especially if your practice is to stand out amongst the rest.

The time has finally come, whether you’re a fresh graduate ready to head into the big, wide world of Marketing, or perhaps you’re an experienced marketer looking for a fresh start someplace else. Regardless, you’ve gone through the screening process and now have landed an interview, firstly, Congratulations! It is a very big accolade to get this stage, so take a moment to congratulate yourself and relax.

Keeping up to date with the latest news is a good way to stay competitive in a fast-paced industry like marketing, but getting one step ahead allows you to not just stay competitive but get an early advantage over your competitors. Predicting the future is a nearly impossible task, but analyzing trends and current events gives us a window into some of what is likely to happen in the coming months and years. Changes to the way email marketing is done, an increased expectation of privacy and security, and more widespread applications of Artificial Intelligence and Machine Learning will change the landscape of digital advertising.