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Promote Your Social Media Accounts
When it comes to obtaining followers on social media, promotion is essential. You may advertise your accounts in a variety of ways. Begin by including your social media accounts on your company's website. Ensure to place the social network icons where your clients may readily see them. This enables individuals who may be returning or are new, to locate you online quickly. Use email marketing to promote these accounts. Email marketing is quite powerful, therefore you must include it.
Be Actively Engaging Online
Engaging with your consumers is one of the most effective strategies to gain new followers. Individuals value businesses that care about what their consumers have to say. It is quite simple to interact with your followers. You can begin by liking posts in which you are tagged, responding to what others are saying (even the negative comments), and posting and answering questions. You must be active on these accounts since your followers will not want to follow a company that seldom updates or engages with its followers.
Keep an Eye Out on the Competition
It is never a bad idea to be aware of what your competition is up to. It is important to know who you are competing with, what they are doing, how well they are doing, and if they are a threat to your business. Having an understanding of what social media platforms your competitors are on, how well they are doing, and how much engagement they are receiving is critical. This is because it allows you to determine what your business needs to do to stay ahead, it also allows you to see who follows them to potentially turn their customers into your own.
Do Not Sound Robotic
Because you are dealing with actual people, you must speak in a tone that they can comprehend. Use language that your target audience understands and can respond to. It is critical that your customers feel a connection to your brand. People want to talk to a real person, so make sure you're making that connection with them. Certain social media accounts will have a distinct tone, thus it is crucial to recognize which ones require a more professional tone, such as LinkedIn, which will have a different tone of voice than Twitter or Facebook.
Use Hashtags
Using hashtags in your posts is critical. Incorporating hashtags help you expand your reach, increase post engagement, and enhance your brand image. You must research the hashtag before just including it in your post. Ensure that it is relevant to your post and adds value. Including trending hashtags is never a bad idea, this can allow you to reach a larger audience and can boost your brand awareness. You can use the website Hashtags to find hashtags that are relevant to your audience and the content that you are posting.
Include Visuals in Your Posts
Images are a high performer when it comes to social media posts. According to HubSpot, content with relevant images rack up 94% more views than content without images. Ensure that you are including visuals in every post. They should be eye-catching, colorful, and relevant to what the post is about. The use of gifs is also a good idea for some posts. Several sites allow you to download images for free so take advantage of that and start including them in your posts.
Follow Relevant Accounts
Your business must follow accounts that are relevant to your company. Joining groups is a great way to increase your following. Platforms such as Facebook and LinkedIn allow you to join groups that are relevant to your company. This is a great way to learn new ideas for content, but also allows exposure for your brand. There are also lists you can look up to figure out who you should follow based on your company. It is a good idea to check out because it could allow you to expand your brand.
Social media is only going to get larger as the years go on. Your business needs to utilize these platforms to its advantage. Gaining followers is not going to happen overnight, you must ensure that you are being patient and understand that it may take time. However, if you follow these tips, you are for sure going to see an increase in your followers. If you have any questions regarding your social media marketing or marketing strategy, get in contact with a marketing executive at Marketing Eye today!
Thank you Lisa Fotios from Unsplash for the photo.
