The world of digital marketing has come a long way in the last few years, and it is only going to become more important as technology continues to evolve and advance. It is likely that digital marketing will continue to play a critical role in reaching and engaging consumers in the future as consumers become more connected and more reliant on digital devices.

Marketing strategies are occasionally based on a blend of gut feeling and prior experience. Directors and chief marketing officers use their knowledge to inform their traditional and digital ad campaign strategies. However, new techniques are required as real-time data and developing technology become more crucial to the success of marketing initiatives.

For many firms, marketing is one of the most critical factors contributing to sales. Therefore, companies continuously look for new and updated ways to market their products. In 2022, the U.S. digital advertising and marketing market is estimated at $460 billion, with an increasing growth rate. With that said, this blog elaborates on the essential marketing tools and trends that your business should use in 2023. 

Overnight, COVID-19 changed the way we operate. From turning our dining room tables into at-home offices to wearing a mask and socially distancing, our worlds were flipped upside-down before our eyes. What was originally thought to only last a few months took two years of our lives, and the repercussions are here to stay. 

As we all started working from home, our lives were quickly moved online. Businesses who had embraced the digital switch reaped the rewards, whilst those that had been reluctant to jump onto the digital wave were quickly forced into the world of Zoom meetings and lagging connections. 

Our behaviors and thought patterns changed, and we no longer operate the same way we did pre-pandemic. As we slowly became germaphobes, we also became much more detail orientated. For marketers, that came with a whole array of new challenges. 

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“Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive

It's 2019 and we now live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, 

We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.