Memes have taken the internet by storm! They're the fun little images or videos shared like wildfire on social media platforms and have become a staple of our online lives. But did you know they have also become a powerful tool for marketers?

Businesses and companies use marketing campaigns to attract new customers, increase sales, and generate profits. It is essential to fully understand what metrics are available and which one suits one's business the best. Below is a list of 11 marketing key performance indicators (KPIs) that are used to measure the success of a marketing strategy.

Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted audience online. It includes tactics such as educational articles, e-books, videos, entertainment, and webinars which answer more specific questions to answers that can’t be accessed anywhere else online in as much detail. 

Content marketing is the best way to turn your content into something more personalized and credible to turn potential customers meaning it is more likely for your company to be exposed to the right audience and gain loyalty and trust to your brand. It can also increase revenue with existing customers with the use of brand loyalty.