images/bannerimages/Blog-Banner.jpg
With the rise in social media’s popularity, influencer marketing has undergone significant transformations. A decade ago, hiring influencers mainly involved celebrities in TV advertisements. Today the influencer landscape spans across all social media platforms as they vary in followers, size and niche. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.
But how do you determine which influencer is best for your brand? Choosing the right influencer can greatly enhance your marketing initiatives and increase brand awareness.
Am I am entrepreneur first or a marketer first these days?
I'm sitting at the Qantas Lounge at the Melbourne International Airport ready to board another flight to Los Angeles. I am a tad tired. 2.15am wakeup wasn't my best work, but sometimes excitement does get the best of me. Travelling for me, is exciting and part of the bigger adventure. I get to meet people that inspire me, shock me and sometimes join me on my journey as a friend, client or person "I just know".
Meeting people when you are an introvert is completely and utterly out of your comfort zone, and I know the value of being outside your comfort zone. It's one of the best things that can happen, especially if you are an entrepreneur.
I'm sitting at the Qantas Lounge at the Melbourne International Airport ready to board another flight to Los Angeles. I am a tad tired. 2.15am wakeup wasn't my best work, but sometimes excitement does get the best of me. Travelling for me, is exciting and part of the bigger adventure. I get to meet people that inspire me, shock me and sometimes join me on my journey as a friend, client or person "I just know".
Meeting people when you are an introvert is completely and utterly out of your comfort zone, and I know the value of being outside your comfort zone. It's one of the best things that can happen, especially if you are an entrepreneur.
