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What Your Brand Experience Should Look Like
Today’s customer is all about the experience. From the very first interactions with your company’s branding to the final sale, companies need to provide a branded customer experience that will leave a lasting impression. An experiential marketing campaign takes the idea of a customer experience one extra step by providing an experience. Experiential events can tell you a lot about your customer base, especially regarding what kinds of things they might engage with. As we all know, events are currently a little more challenging to pull off. Virtual events have been effective, but they come with an entirely new set of challenges for those who are hosting the event as well as the attendees. Now more than ever, marketers need to step up their creativity to create an engaging virtual experience for the audience. Below, we cover the essential elements that your experiential marketing campaign should have.
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What It Takes to Build an Engaging Experience
Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting, and emotionally engaging content.
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3 Ways to Build More Engaging Experiences
Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting, and emotionally engaging content.
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“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
Are your people ruining your brand?
I can also say that when I have met with companies, I have had a good 'experience' with their brands, whether we have chosen to work together or not.
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16 Lessons I Have Learned This Year
There have been many lessons I have learned this year; some the easy way and some the hard way.
The past six months have been exhausting. It has tested me in ways that I never imagined possible and at the same time, made me realize a few things about myself that will help shape the person I am moving forward.
I have learned:
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That Which Does Not Kill Us Makes Us Stronger
Everyone at some time in their lives has felt that their world has curved in. Things become heavy, dark and almost impossible to keep afloat - but there is light at the end of the tunnel, if only we all can see it.
It's how we handle these experiences of difficulties that show our real character and ability to be resilient in the face of adversity now and in the future.
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What is the better design?
Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.