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Christmas is arguably the busiest time of the year and the biggest booster of annual revenue for brands. It is essential that you market effectively and efficiently during this holiday season, as ‘people are primed to spend money because they are either doing last-minute shopping or are preparing for the year to come and researching which brand they should give business to’. Ensuing from the past year of isolation and lockdowns, the general consensus among marketers and consumers is to start the festive season sooner rather than later and to ‘go bigger’ than ever before. Follow this ultimate guide to marketing during this Christmas period and ensure your brand is benefiting from the increased opportunity for sales during this season.
What not to do at your work Christmas party
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While one-way communication is almost dead and buried, there seems to be an influx of 'worried' retailers out there who are scurrying to put the latest 'offer' or 'promotion' in everyone's letterboxes.
We are down to the pointy end of the year with only weeks only Christmas or for those who do not celebrate this occasion – to a break from a busy year.