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A/B testing is the foundation of effective marketing, enabling data-driven decision-making that can revolutionize campaign outcomes. With 81% of marketers utilizing A/B testing to enhance conversion rates, its importance for campaign success is undeniable. Our mission is to simplify the intricacies of A/B testing and provide you with practical insights to harness its power effectively.
Why Marketing ROI is So Important
Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return on investment is, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.
How content marketing can improve your brand
Your life is your brand. You can direct it in in any way you choose to deliver your personal message.
Here are some of the Marketing Eye Melbourne office’s favorite recent marketing campaigns.
How to run a successful marketing campaign
Thought this great story published by Herald Sun and News Limited was a great one to share. Feel free to link directly to News Limited website and read on http://www.news.com.au/business/worklife/how-to-run-a-successful-marketing-campaign/story-e6frfm9r-1226662277666
WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?
That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.
Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.
"You're essentially telling a story," the award-winning creative director tells news.com.au.
"So the story should always appeal to its audience, and be delivered in the right tone of voice.
"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe.
The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.
