If you’re looking to stay competitive in your industry, your company must have an active profile on LinkedIn, fully equipped to post, comment, and commit to a live stream. LinkedIn has recently joined the broadcasting game, which means that it’s currently the best social media platform for organic growth. If you have the opportunity, LinkedIn Live is an excellent way to generate leads and interest in your company. It’s also a great tool to help position leaders within your organization to be thought leaders within their industry, which adds a significant level of credibility to your brand.