How to Optimize LinkedIn Live for Your Brand

LinkedIn Live should be live

It would be really easy to shoot a video and upload it on LinkedIn as if it was a live video, but it can damage the trust you’ve established with your connections. Every LinkedIn Live broadcast should be happening in real-time, allowing your connections to engage with your team and your content. If you aren’t producing live content through LinkedIn Live, why would your audience engage? Keep the pre-recorded videos for the usual LinkedIn posts, and use LinkedIn Live exclusively for live videos.

Use hashtags

Using hashtags for your content is a great way to get it seen by other people. Relevant hashtags can bring connections to your content #LinkedInLive is always a good staple to use, but it’s a great idea to customize your hashtags towards what your live video is about. Always be sure to include industry terms, your company name, and any other relevant hashtags that could bring your audience in. 

Follow a cadence

Once you establish a schedule for your LinkedIn broadcast, stick to it. Based on your consistency, your audience will begin to associate your brand with a live broadcast. If you announce plans to do a live broadcast and don’t follow through, the audience that you’ve built will begin to dwindle. If your brand has any inconsistency in maintaining a broadcast schedule, it will be very difficult to maintain any kind of audience. 

Repurpose the stream

After your team has gone live on LinkedIn, what are you doing with that content? If you want to truly optimize the content that your team is producing, make plans to reuse and recycle that material for other uses. For social media, you can clip and edit the video to fit specific posts through your social channels. Depending on the topics for your live videos, you can also repurpose the content into blogs for your website. There are so many different ways to consume content right now, so it’s never a bad thing to diversify how you are sharing your knowledge.