Items filtered by date: June 2023

If you've taken on a marketing manager role and need to quickly come up to speed on writing effective EDMs (Email Direct Marketing) despite having little experience, here are some tips and tricks to help you "fake it until you make it":

Generation Z is the most digitally sophisticated generation in history, they are a powerful group who will dictate the consumer environment for decades to come. Understanding and focusing on Gen Z is essential for organisations looking to prosper in the digital era due to their distinct preferences and behaviours. We will examine significant insights, approaches, and practical advice to help you interact and connect with Gen Z, foster brand loyalty, and maximise your marketing initiatives. This guide will provide you with the tools to reach out to Gen Z in a way that resonates with them, whether you're an established brand or a new entrepreneur. 

In today's digital age, influencers have become a driving force in shaping consumer behavior and brand perception. While many associate influencers with larger brands, it’s about time small businesses leverage the power of influencers to boost their reach, engagement and ultimately, their bottom line. 

The newest social media platform, ‘Threads’ has been generating a lot of buzz lately, and it offers an unexpected twist that sets it apart from its competitors. Threads provides users with a platform, not dissimilar to Twitter, to post short-form text, images and videos onto their account. It also creates opportunity to create groups and communities centered around niche topics. Meanwhile, Twitter, a widely popular platform, has been making changes that many users find unpopular, potentially leading to its decline.

In the fast-paced world of digital marketing, staying ahead of the curve is vital for B2B brands to thrive and connect with their target audience effectively. With the emergence of the innovative social media platform Threads, B2B marketers now have an exciting opportunity to forge meaningful connections and engage with their audience in unique ways. Threads offers a fresh and dynamic approach to social media, enabling brands to enhance their visibility, drive engagement, and boost brand awareness like never before.

In the ever-evolving world of social media, new platforms continuously emerge, aiming to captivate audiences and reshape the way we connect. One such platform that has been making waves is Threads, the brainchild of Mark Zuckerberg's Meta. This article serves as a comprehensive guide, providing you with everything you need to know about Threads, its features, functionality, and potential impact on the social media landscape.