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Are You Getting Caught In The Mess?
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
Published in
Marketing
I really don't want to steal from another person's story, but I know in the past few weeks I read something about Tony Robbins building his brand on confidence. In fact, he was quoted as being "the most confident man on the planet".
The questions begs, can we all be as confident as Tony Robbins, and if so, do we all want to be? The truth of what is reasonable to expect from any person, is to want to be better, and by being better at anything and everything, you will inherently become confident.
Many people, famous, and of course, everyday people as well, swear by Tony Robbins. I had someone once offer to pay for me to go to one of his conferences, which I declined because I thought that I was confident at work and that is all that mattered to me.
The questions begs, can we all be as confident as Tony Robbins, and if so, do we all want to be? The truth of what is reasonable to expect from any person, is to want to be better, and by being better at anything and everything, you will inherently become confident.
Many people, famous, and of course, everyday people as well, swear by Tony Robbins. I had someone once offer to pay for me to go to one of his conferences, which I declined because I thought that I was confident at work and that is all that mattered to me.
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Marketing
More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
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Marketing
Starting your career and wondering where you fit in the mix? Well, don't wonder any further. It's quite simple. You are either on your way to astronomical success that may lead to a) a future CMO position b) a job as a Martech c) entrepreneurism d) stalemate.
Marketing Executives don't just have degrees
When you are paying $30,000 to $60,000 per year in the US to gain an under graduate degree of some form, whether its marketing, management or communications - then you would want to make the most of it. But the truth is, few and far between do. They choose to holiday and party in summer and other vacations rather than get leg up on other students by taking on internships in chosen fields.
Marketing Executives don't just have degrees
When you are paying $30,000 to $60,000 per year in the US to gain an under graduate degree of some form, whether its marketing, management or communications - then you would want to make the most of it. But the truth is, few and far between do. They choose to holiday and party in summer and other vacations rather than get leg up on other students by taking on internships in chosen fields.
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Marketing
Go mobile
No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population.
But wait, it gets even crazier.
No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population.
But wait, it gets even crazier.
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Marketing
One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:
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Marketing
1. Not listening
As a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP! Remember the number 1 objective should be your client's happiness. That means listening to what the client wants and making compromises when possible.
As a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP! Remember the number 1 objective should be your client's happiness. That means listening to what the client wants and making compromises when possible.
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Marketing
Do you have a system in place to organize your customers? Whether they are prospects or existing clients you need to have processes in place for keeping track of vital client information. Confused about what is an CRM system? A CRM system is simple a way to organize your clients and prospective clients. Yes, an excel spreadsheet can be considered a CRM system, but for some an excel spreadsheet isn’t enough.This is when they turn to software such as Salesforce. A CRM system is important for several reasons; organization of contact details, keeping track of the sales pipeline, and making sure everyone is on the same page.
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Marketing
An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their first born child’s naming rights. Anyway, users are reluctant to just give out their email address when they first step foot on your site. They want to be certain they enjoy your content and find value in it. Below I will include a short list of useful lead gen tools to capture emails but first let’s go over a few polite ways to ask for users’ emails.
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Marketing
What Does Taylor Swift And Lead Generation Have To Do With Each Other?
Aug 04, 2016 Written by Marketing Eye
As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation. For those of you that live under a rock, you can read about it on vox.com.
“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.
“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.
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Marketing
Don't Understand Why One Person Acts One Way To You, And Another To Someone Else? Here's Why...
Aug 03, 2016 Written by Mellissah Smith
Wikipedia says it all:
"Compartmentalization is an unconscious psychological defense mechanism used to avoid cognitive dissonance, or the mental discomfort and anxiety caused by a person's having conflicting values, cognitions, emotions, beliefs, etc. within themselves."
Compartmentalization allows these conflicting ideas to co-exist by inhibiting direct or explicit acknowledgement and interaction between separate compartmentalised self states."
I've long been fascinated by psychology and as a woman who never married in her forties, I find it amazing how much I have learned over the years about the opposite sex.
Sometimes I totally get it. Men are from Mars, Women are from Venus. Other times, I literally shake my head and wonder how in hell did that person do that, when they do this normally.
It's like having a very straight, conservative hardworking female employee, who is a stripper at night. It's hard to comprehend that they could or would do both, particularly if they are religious.
"Compartmentalization is an unconscious psychological defense mechanism used to avoid cognitive dissonance, or the mental discomfort and anxiety caused by a person's having conflicting values, cognitions, emotions, beliefs, etc. within themselves."
Compartmentalization allows these conflicting ideas to co-exist by inhibiting direct or explicit acknowledgement and interaction between separate compartmentalised self states."
I've long been fascinated by psychology and as a woman who never married in her forties, I find it amazing how much I have learned over the years about the opposite sex.
Sometimes I totally get it. Men are from Mars, Women are from Venus. Other times, I literally shake my head and wonder how in hell did that person do that, when they do this normally.
It's like having a very straight, conservative hardworking female employee, who is a stripper at night. It's hard to comprehend that they could or would do both, particularly if they are religious.
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Marketing
Business cards. Easy, simple, and one of the best ways to gain new clients. Think about the last time you gave a potential client your business card. What did the client look like? What sort-of help were they looking for? Where did you meet? A restaurant? A convention? Maybe in line at a coffee shop? These questions may seem trivial, but they can actually mean the difference between gaining and losing a new client.
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Marketing
How Often Do You Network?
If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise.
If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise.
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Marketing
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
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Marketing
It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.
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Marketing
