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Marketing Eye Marketing Articles
5 Content Creation Mistakes Your Business Needs to Stop Making
Feb 01, 2018 Written by Marketing Eye
You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes!
Published in Marketing
LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Published in Marketing
One thing every business has in common is the need for customers. Even if you have the next big idea, sometimes striking up that first initial connection with potential customers is a difficult challenge.
Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Published in Marketing
So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?
Published in Marketing
Being in my mid 20’s, many of my peers are reaching critical milestones such as beginning their careers, getting married, having children, buying their first homes, etc. These are the kinds of moments people dream about their entire lives. The problem is, to often do people feel once they achieve these milestones will they finally be “happy.”
Published in Marketing
Is anyone else caught up in the euphoria of the new year? I can’t stop thinking about my life, where I am going, and what I want to be doing.
Published in Marketing
I sat down in a bar next to the Dean of Marketing at one of America’s most prestigious Universities, and we discussed the future in marketing.
I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.
As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is.
I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.
As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is.
Published in Marketing
Are you aware of the powerful purchasing power that Gen Z's hold?
Jan 07, 2018 Written by Marketing Eye
Multiple sources have speculated that over the past year Generation Z was actually more valuable than any other consumer group to most organisations – why is this the case, and what does it mean for businesses and marketers moving into 2018? I think all businesses need to stop and ask themselves, is your brand ready to speak to Gen Z's?
Published in Marketing
“My pleasure”-- We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work every single Sunday and on Holidays.
Published in Marketing
In life it is so easy to get stressed about what is happening right in front of us. The baby needs a sitter, the dog needs to go to the vet, your mom needs to be picked up from the airport etc. When you are stressed out, what kind of words are you using in your mind? Are they positive words or negative words?
Published in Marketing
Does your company have a flexible, scalable, groundbreaking, industry standard, or cutting edge product coming out? Well, while that's great and all, every other company has that exact same kind of product description for their new products.
Published in Marketing
Did you know that around the world, people purchase a mobile phone subscription before almost any other product? Literally after people have fed and supplied shelter for their families, their next priority is having a cell phone.
Published in Marketing
Think of your online presence as another physical store location that’s open 24/7. Hypothetically speaking, keeping the doors open will keep your business from losing an increasing large percentage of customers.
Published in Marketing
Bruce Springsteen once said, “A time comes when you need to stop waiting for the man you want to become and start being the man you want to be.”
Published in Marketing
Let me ask you something. If you go to a bar, and decide you are in the mood for a nice, quality vodka, which would you choose? Grey Goose or Ketel One?
Published in Marketing
