Marketing Insights & Trends | Expert Articles

Why Leadership is Overrated

Why Leadership is Overrated

May 23, 2018 Written by Marketing Eye

Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?

Published in Marketing

5 Free Design Websites Guaranteed to Increase Your Content Engagement

5 Free Design Websites Guaranteed to Increase Your Content Engagement

May 22, 2018 Written by Marketing Eye

Did you know that online consumers can only retain 10 to 20% of the information they read or hear about, but once you combine the data with visual elements, the data retained goes up to 65%?

Published in Marketing

4 Hacks to Brainstorm Better in Your Business

4 Hacks to Brainstorm Better in Your Business

May 18, 2018 Written by Marketing Eye

In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.

Published in Marketing

Answer These 6 Questions to Drastically Improve Your Sales

Answer These 6 Questions to Drastically Improve Your Sales

May 16, 2018 Written by Marketing Eye

While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.

Published in Marketing

How to Hype Up Your Business's Anniversary

How to Hype Up Your Business's Anniversary

May 10, 2018 Written by Marketing Eye

Happy Business Birthday to you! Regardless of how long your company has been operating, each successful business year is a reason to celebrate.

Published in Marketing

6 Ways to Make Your Marketing Profitable

6 Ways to Make Your Marketing Profitable

May 08, 2018 Written by Marketing Eye

As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number.

Published in Marketing

5 Daily Habits of Victorious Marketers

5 Daily Habits of Victorious Marketers

May 03, 2018 Written by Marketing Eye

As marketing professionals, no day ever goes as planned. That doesn’t mean we don’t all have some daily routine we try to follow.

Published in Marketing

How to Perfect Your Google Search

How to Perfect Your Google Search

May 01, 2018 Written by Marketing Eye

Google conducts over 3.5 billion searches every single day. Odds are, you use Google many times throughout your day. With its advanced algorithms, Google is pretty good at finding the answers to your questions, however, every once in a while, Google doesn’t quite understand what you are looking for.

Published in Marketing

Create GIFs to Enhance Your Businesses Social Media Engagement

Create GIFs to Enhance Your Businesses Social Media Engagement

Apr 25, 2018 Written by Marketing Eye

The GIF, or Graphics Interchange Format, is hardly a new concept in the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.

Published in Marketing

SEO is Not Dead: How to Stay Optimized with Google Algorithm Updates

SEO is Not Dead: How to Stay Optimized with Google Algorithm Updates

Apr 20, 2018 Written by Marketing Eye

Decoding SEO is more complicated than ever, and if your company relies solely on organic traffic, you might be in trouble. There is an online battle for space in Google search results, and if you aren’t aware, you will lose.

Published in Marketing

6 Steps for Writing Intriguing Landing Page Copy

6 Steps for Writing Intriguing Landing Page Copy

Apr 11, 2018 Written by Marketing Eye

One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.

Published in Marketing

How to Target Audiences on Both Desktop and Mobile and Increase ROI

How to Target Audiences on Both Desktop and Mobile and Increase ROI

Apr 09, 2018 Written by Marketing Eye

It goes without question that mobile is here to stay for the long haul, but what does this mean for the future of desktop and its significance?

Published in Marketing

Are You Serious About Shaping the Future of IT? The Event You Can't Miss

Are You Serious About Shaping the Future of IT? The Event You Can't Miss

Apr 03, 2018 Written by Marketing Eye

From learning how to pivot with rising technologies to becoming aware of the next digital disruptions, keeping up with technological advances is essential to the bottom line of any business.

With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.

Published in Marketing

Google Blocking Your Business Reviews? Here's Why

Google Blocking Your Business Reviews? Here's Why

Mar 30, 2018 Written by Marketing Eye

Google is a powerful, yet sensitive, machine. If Google doesn’t like something, its algorithms are quick to make changes for you. This is especially true when it comes to business reviews.

Published in Marketing

Top 5 Ways to Establish Your Personal Brand

Mar 29, 2018 Written by Marketing Eye

One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But how do you accomplish this?

Published in Marketing

More...

Creative Marketing Tips That Will Increase Your Brand Awareness

7 Things You Should Know Before Building a Marketing Strategy

Why All of Your Business's Content Needs to Be Written With a Purpose

The Similarities Between Solving a Rubik's Cube and Starting a Business

5 Ways Press Releases Can Grow Your Small Business

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