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Marketing Eye Marketing Articles
In every industry there are general best practices as it comes to how to perform certain tasks. However, due to technological advances, innovation has evolved into a much more powerful and fast moving obstacle. Every industry is being challenged both annually, quarterly, and even monthly to keep up with the times, maintaining competitive standards with the competition. So what does this mean for not just marketers, but everyone?
Published in Marketing
Driving massive brand awareness can be a powerful tactic in marketing, but true value is derived in the quality of who you are targeting. Marketing isn’t just a form of spreading awareness and news regarding products and services, but rather a science. Understanding how to build your marketing around a relevant and engaged audience is what will drive business success.
Published in Marketing
We’ve all been there, when you buy something at a cheaper price and later find out that you made a very bad choice. Whether you are buying a product or a service, quality comes at a price. The perfect storm of ‘cheap and efficient’ hardly ever coincide. The same theory applies for marketing, invest in a marketing team that cares about you, not your contract.
Published in Marketing
Have you ever found yourself working with a marketing firm who kept you in the dark? This is probably occurring because they do not want you to know what they are doing or how well their efforts are performing. We’re going to look at a few ways to establish a open, honest, and transparent relationship between you and your clients.
Published in Marketing
Why 50% of Businesses Feel That They Don’t Know Their Target Audience
Feb 14, 2017 Written by Marketing Eye
The problem we often see today is the lack of knowledge businesses have when it comes to knowing their target audience. When asked, 50% of businesses feel that they don’t know their target audience. This is a crippling statistic for the fact that one of the most important aspects of having a successful business is knowing, understanding and engaging your target audience. When businesses understand their target audience they save time and money. This is because they are focusing their marketing efforts on someone who is most likely going to buy their product, therefore they are getting the most value out of their budget.
Published in Marketing
The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.
Published in Marketing
What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?
Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
Published in Marketing
It's time to Blog!
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
Published in Marketing
Do you really know your internal brand? What the people in your team think about the company, management and each other - and how that is portrayed outwards?
Today I decided to be brave enough to ask my team in Atlanta what our brand is internally. I asked them to be truthful and to not be shy in saying what they personally think my internal brand in their office is.
I was surprised, impressed and felt like we had all done something right because their thoughts on our internal brand were everything I would dream for a company I worked for to have.
Today I decided to be brave enough to ask my team in Atlanta what our brand is internally. I asked them to be truthful and to not be shy in saying what they personally think my internal brand in their office is.
I was surprised, impressed and felt like we had all done something right because their thoughts on our internal brand were everything I would dream for a company I worked for to have.
Published in Marketing
Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:
Published in Marketing
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.
Here are 3 reasons why you should not let this happen to your business:
Here are 3 reasons why you should not let this happen to your business:
Published in Marketing
With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.
Key things to look out for in 2017:
Key things to look out for in 2017:
Published in Marketing
Still unsure of how effective your marketing efforts are?
Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
Published in Marketing
As most people are aware, Trump made his name in business by being very good at it. Behind the scenes of his business, it is likely he had some very experienced personnel in charge of marketing. The same can be said for his Presidential campaign. I am going to suggest that one of the core reasons behind the success of his presidential campaign was through a flawlessly executed marketing campaign which defied the traditional laws of marketing, and of Presidential Campaigning that reached out to those who have for years been fed up with the current establishment.
Published in Marketing
